South Australia Tourism had presented a brief that asked for an engaging bespoke ad that displayed the unique and varied travel options of South Australia. I cam up with a quiz and worked with them on outlining the key features sites/activities they wanted to highlight. With this we came up with the wireframe, to which I came up with the first concept (the left video). Then realising that the UI was going to effect engagement, I refined the concept to a simpler interaction (video on the right).
