Little Garden was a campaign encouraging kids to grow their own veggies. This campaign consisted of a False cover on the NZ Herald as well as a week long homepage takeover on the Herald site.
There were two parts to the digital take over:
1. The surround of the page had seedlings that grew a little more each day until the end of the week in which they had grown into full plants.
2. An expanding ad in which the user could pick up a watering can, water the pots of seedlings and watch them grow.
