This was a custom creative from start to finish, including the photo shoot, editing the the image to make it 360, creating the popups and then building it all. The brief was to show the partnership between BP and Surf life saving New Zealand and help to raise awareness of the potential dangers at the beach. You can view the actual creative here http://nzme.celtra.com/preview/07f79736#deviceType=Phone&showBrowserBars=true
